Our world is exploding with data – text, videos, social media and more. Making sense of it without the right research tools is like looking for a needle in a haystack. See the big picture fast with NVivo 12 – the most powerful software for gaining richer insights from qualitative and mixed-methods data.
Store and organize
Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.
Categorize and analyze
Categorize and analyze Use powerful tools to categorize and classify your data. Automatically sort sentiment, themes and attributes in seconds. Quickly exchange data with SPSS for further statistical analysis. Visualize and discover
Visualize and discover
Easily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.
Purpose-built for qualitative and mixed-methods research
The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.
NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more. With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more.